In digital advertising, lack of transparency poses a significant challenge for advertisers seeking to optimize their campaigns effectively. The industry’s complexity often leaves app marketers struggling to gain a clear view of their advertising spends. This lack of transparency not only hinders their decision-making process but also undermines trust within the advertising ecosystem.
A key issue for advertisers is correctly attributing user interactions across various channels and platforms. The current landscape is fragmented, with different ad networks and intermediaries offering varying levels of transparency. This fragmented nature along with last-click attribution makes it difficult for app marketers to understand which supply is actually bringing the user and thus what is the true impact of their advertising efforts on various supply channels/partners.
As a result, advertisers often turn to non-transparent platforms like Google and Meta, which dominate the digital advertising market with their extensive reach and targeting capabilities. However, these platforms can hinder scalability by offering limited visibility into ad placements and budgets, leading to inefficiencies and lower return on ad spend (ROAS). Plus, scaling these platforms burns a big hole in the advertiser’s pocket. The auction-based model used by these platforms increases competition and drives up customer acquisition costs (CAC). Additionally, reliance on first-party data and challenges with attribution further impede scalability, as measuring incremental campaign impact and optimizing become more difficult.
ConvergeAI aims to address these challenges by providing app marketers with a unified platform for managing and maximizing the impact of their ad spends. By consolidating cross-partner media spends on a single platform, ConvergeAI enables app marketers to gain a comprehensive view of their advertising efforts and provides granular-level insights into the performance of individual supply partners. This enables them to achieve incremental scale by reducing publisher overlap, drive lower CAC by streamlining supply, and incentivise the right supply partners to boost ROAS.
Additionally, ConvergeAI offers enhanced transparency into end-supply sources. By providing advertisers with visibility into where their ad spends go and the impact they generate, ConvergeAI enables advertisers to make more informed decisions about their media buys and approach transparent sources with confidence.
ConvergeAI is a powerful platform that is cleaning up the ad industry and ushering in a new era of enhanced transparency. By equipping advertisers with the essential tools and insights they need to successfully navigate the intricate digital advertising landscape, it empowers them to effectively optimize campaigns and cultivate a greater level of trust within the advertising ecosystem.